The media must maintain its integrity while giving the consumers what they want, the president of Telemundo told a crowd of Florida International University journalism student on Wednesday. Some may be surprised that Browne, President of one of the largest Hispanic networks, does not speak much Spanish. However, he does know the market better than most.
Browne, after admitting that he had not prepared a speech for the young journalists, went on to recite the story of how the market began to grow.
“Necessity is the mother of invention,” Browne repeated throughout the lecture. As the minority population in the nation increases and the Hispanic market grows, it is important for the media to adjust accordingly.
This concept went hand-in-hand with the idea that journalists need to be all things to all people. Whether global or local, the network must cater to the needs of all. The news stations and markets no longer dictate what is "news worthy," rather, they determine what would make the consumers watch more of the station and provide them with that content.
Among that many themes in his speech, Browne emphasized on the transformation media has done in the recent decades and the technological transformation on which it is currently embarking.
He said, “Content is key.” As we continue to evolve, we must open the door for the next generation of talented Hispanics to serve our community with relevant information.
Browne said, “The media is going through the most amazing technological evolution we’ve ever seen.” Advising journalism students to take advantage of the change because everything is possible today. A market once dominated by English-speaking men is now all-inclusive, not holding any prejudices.
Referring to Internet, Browne stated that there needed to be a marriage. There needs to be a union between Internet and broadcast. Once broadcast ends, the content can still be found live online. The content that is produced in broadcast media lives on the Internet after broadcast and in turn, the Internet draws people back to broadcast.
When it came to print media, Browne says it is a dying field. Although it will be necessary for print to join forces with broadcast in order to keep the circle of media going.
“As a student of a minority class, I felt really empowered when he was talking about the power we have. Although I am not Hispanic, I think the minorities in this nation really do have so much control and power over the market,” said Dawn Ogali, FIU Journalism student.
Although Browne was very optimistic about the future, he did not have an answer when asked what the future was in store for the Hispanic media market.
Picture courtesy of: http://www.multichannel.com/article/316829Telemundo_Televisa_Launch_Cable_Net_in_Mexico_City.php
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